•    New Selontra® controls populations up to three times faster than conventional anticoagulant rodenticides
•    Selontra’s unique mode of action lowers the risk of secondary poisoning and feed contamination 
•    High potency anticoagulant Storm® is now also available in soft bait formulation  

BASF has received registration for its Selontra® Soft Bait Rodenticide, a new, highly effective, nonanticoagulant bait based on a naturally occurring active ingredient that helps to achieve complete control of rodent infestations three times faster than conventional anticoagulant rodenticides. It is suitable to use within and around animal houses and along perimeter fence lines.  

Selontra is a new state-of-the-art formulation with unique benefits, including the potential for shorter baiting regimes, high palatability and lower risk of non-target secondary poisoning. Its naturally occurring active ingredient and unique mode of action mean the development of resistance in rodents is considered highly unlikely, with no cases of resistance reported globally to date. 

“The combined benefits that Selontra offers will increase efficiencies for farmers and businesses alike, addressing a multitude of baiting issues that have previously made efficient control of rodent populations extremely challenging,” said Dr. David Elmouttie, Technical Specialist for BASF Professional and Specialty Solutions. “The new rodent bait will be a welcome solution for agricultural business and industries to control rodents and their destructive capabilities quickly.” 

Each year, rodents destroy approximately 20 percent of the world’s agricultural products, cause enormous amounts of damage to homes and businesses, and spread more than 200 human pathogens1. 

Selontra requires as little as two bait applications for complete control, resulting in quicker control of the entire colony. It causes rodents to stop feeding, meaning that each pest will consume the required amount to be effective, leaving the remaining bait for the rest of rodent population. This stop feed action also reduces the likelihood of further damage and contamination caused by hungry rodents, particularly in areas where other appealing food sources are readily available.  

BASF, which invests over $2 million per day in crop protection research and development, is also introducing a new soft bait formulation of its single feed, anticoagulant based rodenticide Storm® to its extensive pest management offerings. 

The new soft bait formulation of Storm makes it an ideal bait for dry environments, and it can be used around domestic, industrial, commercial and agricultural buildings and animal houses. The highly palatable soft bait contains a unique active ingredient and is formulated at the same concentration as Storm Secure Wax Blocks. 

BASF is committed to providing innovative solutions for urban and rural pest control. These two new formulations offer pest management professionals and farmers reliable, fast and effective baiting solutions to tackle even the toughest rodent populations and save time, labour and fuel.

About BASF’s Crop Protection division 

With sales of more than €5.8 billion in 2015, BASF’s Crop Protection division provides innovative solutions for agriculture, turf and ornamental plants, pest control and public health. Our broad portfolio of active ingredients, seed treatments, biological controls, formulations and services optimizes efficient production of high quality food and protects against post-harvest loss, damage to buildings and the transmission of disease. By delivering new technologies and know-how, BASF Crop Protection supports the effort of growers and pest management professionals to make a better life for themselves and society. Further information can be found on the web at www.agro.basf.com or on our social media channels. 

About BASF 

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 112,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of more than €70 billion in 2015. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com.

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